Having the right goals is the key to make your social media activities successful. Selling on Social media occurs but it cannot be the primary goal.
#2: Increase Website Traffic
You want to drive the people to your website! You have more information there for people to read and learn about how you help them. Plus, increasing website traffic helps your SEO. It also helps you increase brand awareness and educate the masses on how you can guide them to success. When you use social media to send someone to your website, that is twice the exposure to your brand!
#1: Increase Brand Awareness
This is the most important goal! You have heard people say Find Your Tribe! Social Media can help your do that for your business. Once you find them you want to engage with them. When your tribe engages with you they start to recognize your brand! To assist in this, make sure that all of your images, videos, and posts are branded! Use your brand colors and logos on everything you post! Remember, the more they see your brand the easier it will be for your to be top of mind for them!
Stay Top Of Mind by Exposing your Brand
Selling your services/products is can occur and will eventually. However, it is not ever the primary focus!
Hilary understands what it is like to balance family, business, and purpose. She has a growing business, 3 kids, a marriage and is involved in her community. She wants to connect people to the right resources.