Now that we have peaked your interest about The Almighty Database, let's explore why you should have one! If you are actively marketing to the people in your database you have met, you can expect to get two sales for every 12 contacts. As we discussed in our previous post, "touching" these contacts can consist of many actions: Notecards, Postcards, emails, newsletters, webinar announcements, client events, gifts, birthday cards and phone calls. However, in today’s world we rely on automated emails and Facebook posts to capture the eyes and emotions of our clients. However, after the initial touch, the pendulum is swinging back to feeding the relationship. How do you do this when you have no database? A client list is NOT a full database. It's a start. Organize it into a spreadsheet and you're on your way. The next step? Let Your Right Hand take what you have and make it in to what you need!
Your Right Hand's "The Help Me" package is perfect for the small business because we work with the business to create the database, categorize it, and help them set up the next steps to utilizing that database to meet their goals. We also offer marketing services that can even help with your "touches" to reach your goals.
Hilary understands what it is like to balance family, business, and purpose. She has a growing business, 3 kids, a marriage and is involved in her community. She wants to connect people to the right resources.