The Almighty Database IV: Drip Email Campaigns

Now let's utilize your database to do some email marketing! It’s a sales fact that it takes 5 - 12  touches for a contact to do business with us. The stats don’t lie! So how do you get increase your revenue and get the best rate of your return on your marketing? You target market! You create email marketing campaigns using your database! I know, I know, you still don’t have one! AH-hem! Let's work on that too.
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Did you know that tools like MailChip allow you to create “Drip Campaigns” to specified groups of contacts in your database? Yep, you can segment your database and deliver messages targeted at a group on a consistent basis. For example, let's say one segment of your database is existing customers. This is a powerful group! Many of you out there would agree a huge chunk of your business comes from these returning customers and who they refer. You can target them with emails that keep them up to speed on what's happening at your business, your referral incentive program and new products and services.  This one email campaign drips emails to them on a regular basis that you determine. Drip Campaigning means you give them a drop every month, or every other month. The regular droplets increase brand recognition and keep you on their mind. The next thing you know new projects and referrals are flooding in your door! Can't drive it home enough, simple office tools combined with a good database and a email Drip marketing plan = success.