Let's be real for a minute. Your clients come to you because they have a need. They have a problem they need solved. They need your product and/or service. They do business with you because they like you and/or your product or service.
I recently read Start with Why by Simon Sinek and it was truly transformative for me. We want to share books and resources with you that will help you do what your do, only better! We also want to save you from resources that suck! (I know. It happens.)
Let me give you an example. Nike isn't a hero. The customer is the hero and they are better at what they do because of Nike's products. Does the customer know WHY Nike got started? Does the customer really even care?
The customer does care. They care in a way that is not on an "About Us" page, though. A company must express it's WHY in a way that is far more intentional and subtle.
Nike sells shoes and athletic clothing. It is WHAT they do. Nike's WHY is to Bring Inspiration and Innovation to every Athlete in the World. They make every marketing and product decision based on wanting to inspire and innovate! Simple... that is core to their purpose.
This book really helps you understand where so many companies are going wrong.... they start with WHAT they do and HOW they do it instead of WHY.
Why is NOT an About Us Page
Y'all! We are spending all this time getting our "About Us" pages all flowery and professional when REALLY, that isn't what attracts our customers. If you truly understand YOUR WHY and you use it to drive your mission. It will show in What you do and How you do it! It will be easier for you to decide what to do and not do. You will deliver your product or service with Clarity! A confused mind always says not! Clarity is what brings customers.
If you are a small business owner, YOU HAVE TO READ THIS BOOK! Stop right now and click the link! You will not regret it.
I know you DON'T HAVE TIME.... I am telling you right now. Make the time for this gem! Listen to it as an audio book!
Hilary understands what it is like to balance family, business, and purpose. She has a growing business, 3 kids, a marriage and is involved in her community. She wants to connect people to the right resources.