1. Too many hashtags are annoying
Hashtags are fun and flirty! They even help you get exposure! #But #too #many #hashtags #are #SuperAnnoying! Use no more than 2 hashtags in a post. Readers stop reading the posts because it actually hurts their brain to figure out what you are trying to tell the reader. Keep it simple!
2. Only using social, silly hashtags
A hashtag is a simple way for people to find and join conversations on a particular topic. Many companies use hashtags to track who is engaging in a campaign. Who do you think is tracking #blessed? Or #ilovecats? However, to help you gain visibility, find a hashtag that is tracked by those that will see it! (#EntreLeadership or #ShareaCoke are great examples)
3. Not having your own company hashtag
Create your own Hashtag and use it! Our domain in YourRH.com and our hashtag is #YourRH! It is our brand! What is yours? Having a simple, brand specific hashtag that is used consistently, helps your followers recognize your brand! They may even start using it!
Hilary understands what it is like to balance family, business, and purpose. She has a growing business, 3 kids, a marriage and is involved in her community. She wants to connect people to the right resources.