Facebook, Pinterest, Instagram and so on. They are fun! Most of us became familiar with these platforms for our own personal social enjoyment. We don’t plan to post the cute pictures of our kids dancing in their diaper! We do it because we are emotionally charged and desire to share it. Business posting is definitely NOT the same game!
A small business must plan their strategy and their posts. You will not attract the right people at the right time with the right message if you post on a whim! You will appear inconsistent, unclear, and unorganized.
A Big Brand Example
We all have our favorite Coca Cola Super Bowl commercials, right? How many different commercials will Coca Cola make for the Super Bowl LI? Usually they make only ONE! It focuses on ONE product!
Did you know that Coca Cola makes more than just Coke? Of course you do!
The Action Plan
FOCUS all your social media around one product or service for at least 6 weeks! We do a quarterly focus for many of our clients! Your blog, your images, your tips, your videos, every post you do should have something to do with your FOCUS product/service.
The public is smart! They know you do more than that. Remember, it takes MANY touches to sell anything! Sell your expertise in an area and you build your brand, which eventually brings your clients!
Hilary understands what it is like to balance family, business, and purpose. She has a growing business, 3 kids, a marriage and is involved in her community. She wants to connect people to the right resources.